The Beginning..
In Early 2021, Buub was founded in Dubai by Reena Chavda.
Through her own personal wants and needs she longed for a solution to be able to wear plunging necklines and backless outfits without ugly bras on show. After trying many of the other ‘solutions’ on the market and feeling very disheartened, Reena decided to develop her own range of tapes. For many years Reena, with her DD bust, struggled to wear clothes she saw her friends wearing so easily. She wanted to create a product that could allow women, of all shapes and sizes, to discreetly feel secure and confident.
Reena used her time during the first Covid lockdown to contact different manufacturers. She tried and tested multiple tapes and then created her own product that superseded all others on the market.
Finally Buub was Born!
and later branched out internationally to the UK and beyond.
Buub is the perfect tape that is, not only, kind on the skin but still gives the amazing lift and hold she was so desperately looking for. Buub has finally given Reena the help she needed to wear plunging necklines and a variety of other styles with ease.
Reena is her own best customer, she loves the products and knows you will too! x
In Steps Kim
Kim has over 25 years of experience in retail and knows what it takes to build and grow a business. She’s spent her career leading sales teams, developing strategies that deliver real results, and helping brands find their voice in competitive markets.
Most recently, Kim joined Buub, playing a key role in elevating the business through smart sales planning and a deep understanding of what customers want. Her approach is collaborative, practical, and always driven by impact.
But what really sets Kim apart is her passion. She doesn't just see it as a product, but as a global opportunity. Kim is on a mission to bring the joy of Buub to the world, blending her retail expertise with her love for innovation and culture.
Now stepping into the role of Sales Director, Kim is excited to lead with purpose, grow the business, and keep pushing boundaries - One set of buub's at a time..
At Buub, we believe that having a little extra support in your wardrobe should be an affordable luxury for everyone who wants it. Extra support equals extra confidence, and extra confidence means the freedom to wear exactly what you want to wear.
We believe that seamless, invisible coverage means less time worrying about wardrobe malfunctions and more time feeling fabulous in any outfit. Because every woman deserves to feel secure and confident in her own skin – no matter what she chooses to wear.
